Legal · Privacy

Privacy Policy

How AM Residential collects, uses, discloses, and protects your personal information.

Last updated: September 28, 2025

1

Who we are & scope

This Privacy Policy explains how AM Residential (“AM Residential,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you:

  • visit or use our websites and pages we host (the “Site”);
  • communicate with us (email, phone, SMS/text, web forms, social media); or
  • use our products and services for landlords and renters (the “Services”).

This policy does notcover websites, apps, or services we don't own or control. If you interact with our partners (e.g., listing portals), their privacy policies apply.

2

Personal information we collect

We collect information in three ways: information you provide, information collected automatically, and information we receive from third parties.

a) Information you provide

  • Contact & identity: name, email, phone, address.
  • Property & transaction info: building/address, rent, move-in timing, listing preferences.
  • Qualification materials you choose to share: employment letter, pay stubs, proof of income, bank statements, reference letters, voucher/guarantor details. Only submit what you are comfortable sharing; do not upload SSNs or full account numbers unless we specifically request them via a secure channel.
  • Communications: messages, feedback, survey responses.
  • Marketing preferences: opt-ins/opt-outs for email/SMS/phone.

b) Information collected automatically

  • Device/usage data: IP address, device & browser type, pages viewed, links clicked, time on page, referrer/UTM data, and generalized location (city/region).
  • Cookies & similar tech: cookies, local storage (e.g., HTML5), pixels/web beacons. See “Cookies & analytics” below.
  • Email engagement: when we send you email, we may use pixels or web beacons to detect whether you opened it and which links you clicked, through our email & marketing platform (e.g., Ortto). This helps us measure engagement and send more relevant messages.

c) Information from third parties

  • Lead sources & listing portals (e.g., StreetEasy, Zillow, or similar) when you inquire on a listing.
  • Analytics platforms (e.g., Google Analytics) for site measurement.
  • Public sources (e.g., public property records).

3

How we use personal information

We use information to:

  • Provide Services: respond to inquiries, schedule tours, list properties, screen prospects at your request, process applications, and manage deals.
  • Operate, maintain & improve the Site/Services: troubleshooting, analytics, testing new features.
  • Marketing & communications (with your opt-in where required): send property updates, market reports, invitations, and service offers by email/SMS/phone. You can opt out anytime (see “Your choices & rights”).
  • Compliance, fraud prevention & safety: protect rights, enforce terms, detect and prevent abuse.
  • Legal obligations: respond to lawful requests and process requirements.
  • De-identified/aggregated data: create non-identifiable statistics to improve Services.

4

SMS/Text disclosures

If you opt in to receive SMS/text messages, we may send service, transactional, or marketing texts (e.g., tour confirmations, listing alerts). Opting in is optional — providing SMS consent is not a condition of any purchase or of using our Services.

  • Message & data rates may apply.
  • Message frequency varies.
  • Reply STOP to cancel, HELP for help.

We will not sell your phone number or SMS consent to third parties.

5

When we share information

We do not sell personal information. We share only as needed to run the business:

  • Service providers/contractors: hosting, CRM, analytics, email/SMS delivery, ad platforms, photography, showing & screening tools, and payment processors — bound by confidentiality and data-use limits.
  • Listing portals: to publish and syndicate a property listing (e.g., StreetEasy, Zillow).
  • Professional advisors: attorneys, auditors, insurers (as reasonably necessary).
  • Business transfers: in a merger, acquisition, financing, or sale of assets (we'll require the recipient to honor this policy).
  • Legal & safety: to comply with law, enforce terms, and protect rights/safety.

We do not disclose phone numbers or SMS consent to third parties for their marketing.

6

Cookies & analytics

We use cookies and similar technologies to remember settings, understand usage, and improve performance. We may work with analytics providers (e.g., Google Analytics) that place cookies to measure traffic. We do not use third-party advertising or remarketing pixels, and we do not use your information for cross-context behavioral advertising.

Your cookie choices

  • Browser controls: block or delete cookies in your browser settings.
  • Google Analytics opt-out: tools.google.com/dlpage/gaoptout
  • Email tracking: click “unsubscribe” in any marketing email to stop it, which also stops the open/click tracking.
  • Do Not Track: we currently do not respond to DNT signals.

7

Your choices & rights

  • Email: click “unsubscribe” in any email.
  • SMS: reply STOP to any text.
  • Cookies & tracking: use the options in the section above.
  • Access/Correct/Delete (where applicable by law): you may request access to, correction of, or deletion of your personal information, or object/restrict certain processing.

To exercise rights, email hello@amresidential.com or mail AM Residential, 157 13th St, Brooklyn, NY 11215. We may need to verify your identity. Authorized agents may submit requests where permitted by law.

8

Data retention

We retain personal information only as long as necessary for the purposes described above, to comply with legal obligations (e.g., records and accounting), resolve disputes, and enforce agreements. When no longer needed, we delete or de-identify data.

9

Security

We use administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

10

Children's privacy

Our Services are not intended for children under 18, and we do not knowingly collect personal information from them. If you believe a child provided personal information, contact us and we will delete it.

11

Region-specific disclosures

California (CCPA/CPRA)

California residents have the right to: (1) know/access specific pieces and categories of personal information we collect, use, disclose, and retain; (2) delete personal information; (3) correct inaccurate personal information; (4) opt out of “selling” or “sharing” personal information for cross-context behavioral advertising; and (5) not be discriminated against for exercising rights.

  • Selling/Sharing: We do not sell personal information and we do not share personal information for cross-context behavioral advertising.
  • Sensitive personal information: We do not use or disclose sensitive personal information for purposes beyond those permitted by California law.
  • Submit requests: email hello@amresidential.com or mail AM Residential, 157 13th St, Brooklyn, NY 11215. We will verify requests and respond within the timelines set by law. You may designate an authorized agent as permitted by law.

Virginia / Colorado / Connecticut / Utah

Residents of these states may have rights to access, correct, delete, obtain a copy (portability), and opt out of targeted advertising or certain profiling. You may also appeal a denied request by replying to our response email with “Appeal.”

EU/UK (GDPR) — if applicable

If you are in the EU/UK, our legal bases for processing may include: performance of a contract; legitimate interests (e.g., providing and improving Services, preventing fraud); consent (e.g., marketing, certain cookies); and legal obligations. You may have rights to access, rectify, erase, restrict/object, data portability, and to withdraw consent at any time. You may lodge a complaint with your supervisory authority.

12

Third-party links

Our Site may link to third-party sites or services. Their privacy practices are governed by their own policies; we are not responsible for them.

13

Changes to this Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent changes. Material changes will be posted on this page and, where required, we will notify you.

14

Contact us

Questions or requests about this Privacy Policy or your personal information:

Email: hello@amresidential.com
Mail: AM Residential
157 13th St
Brooklyn, NY 11215
United States